You put on perfume in the morning, you go out to conquer the world… and by noon, nothing. The scent has disappeared, vanished. Worse: you feel like it was never there.

What if the problem isn't your perfume... but where you apply it?

Spoiler alert: there's a better way to do it, and we'll tell you all about it 👇

1. The crook of the elbows

You rarely think about it, but this area is perfect. Warm, mobile, it slowly diffuses your perfume with every movement.

2. The navel

Yes, it's surprising. But the navel is a small, natural reservoir that retains and releases scent gently over time. Tried and tested.

3. The nape of the neck (but under the hair)

Hidden from the sun, this area stays cooler. Plus, as soon as you move your head… the scent is there. It's subtle and incredibly effective.

4. Behind the knees

Perfect if you're wearing a dress or shorts: it's a warm, relatively unexposed area. The scent will subtly rise throughout the day.

5. On the tops of the ears

Cartilage absorbs scents well, especially with a texture like scented powder. Bonus: it's a dry area, so it's ideal for avoiding a greasy feel.

6. In the hair (carefully)

Hair absorbs odors, but alcohol damages the hair fiber. With an alcohol-free scented gel like Crushé, there's no risk: you can apply it lightly to the ends.

7. On your clothes… as a last resort

It lasts well, but it's not you . At Crushé, we prefer skin: the scents react to your natural heat for a true signature fragrance.

🔄 Bonus: How about trying layering?

Crushé is more than just a fragrance. It's a routine. Start by applying a scented jelly to your skin: fresh, alcohol-free, and sensorial. Then, add a touch of scented powder to seal in the fragrance and prolong its wear.

The result? A scent that clings to you , not your T-shirt. And that lasts until nightfall (or longer, if you like).

✨ Do you want a fragrance that lasts?

Discover our textures designed for hold, comfort and addiction.

Your vibe, your trail, your signature.