It's everywhere on social media. It's cute, compact, and often described as "cleaner".

But what exactly is solid perfume ?

A TikTok fad or a real alternative to classic perfumes?

At Crushé , we've chosen to reinvent the perfumed gesture with our powders and jellies — so we're telling you all about this new way of perfuming yourself, and why it's here to stay.

💧 1. What is a solid perfume?

Unlike liquid perfume, solid perfume comes in the form of wax, cream or balm.

At Crushé, they talk about perfumed powder and melting jelly , two sensory textures to apply directly to the skin.

No need for spray, no stinging alcohol or aerosol: just a gentle, intimate and precise gesture.

🌱 2. A gentler formula for the skin

💥 Zero alcohol

🧴 Clean & melting textures

🍃 Formulas that respect your skin, your fragrance… and your mood

The scented jelly, for example, moisturizes while it perfumes. It is therefore both a skincare product and a fragrance .

💨 3. A hold that rivals liquid perfumes

We often hear: “Solid perfumes don’t last.”

That's true… when they are underdosed.

But at Crushé, they made things clear:

✨ 20% perfume in our powders and jellies.

→ More than the majority of classic liquid perfumes.

The result: a fragrance that lasts for hours .

You apply it once — and you leave your mark all day.

💼 4. A portable & sensory format

No more bottles breaking in your bag or overflowing in the cabin.

The powder is applied by tapping , the jelly melts on the finger .

You can reapply perfume wherever and whenever you want, without getting it everywhere.

It's a gentler, more sensory and intentional routine .

👑 5. A new way to assert who you are

With Crushé, you don't just vaporize a cloud…

You leave your scent exactly where you want to be unforgettable :

👉 on the neck, wrists, décolletage.

You choose your gesture. You control your trail. You create your vibe.

💌 In summary: trend validated… and adopted

Solid perfume is more than just a buzz.

It's a modern reinvention of perfume , designed for women who want more:

✔️ Increased concentration

✔️ More outfit

✔️ More freedom

✔️ Fewer compromises

👉 Discover our fragrant gems here