You know this scene…

You're in the aisles of Sephora, you want to "find yourself a new perfume".

You try the first one. Meh.

The second one. Too strong.

The third one… uh wait, is it just me or are they all starting to smell the same ?

You leave with a stuffy nose, a sticky wrist, and often… a purchase you regret two days later.

If this has already happened to you, you're far from alone.

What if we told you that the problem isn't you , it's just the way you were taught to wear perfume?

💣 1. You don't buy your own scent, you buy the one they sell you

At Sephora, it's often the bottle that attracts attention.

A luxury brand, a well-known name, a stylish bottle, a saleswoman who tells you "this one, everyone likes it".

But that's precisely the point:

If everyone is wearing it… is it really you?

Perfume should be personal. A signature. Not an advertisement you wear on your skin.

🔬 2. Classic perfumes = alcohol + synthetic molecules

We rarely talk about this, but:

"High-street" perfumes are often full of alcohol, additives, and fixatives that irritate the skin and... evaporate quickly .

Result ?

You have to reapply it 3 times during the day, and it changes color as soon as you sweat or it gets hot.

Spoiler alert: it doesn't mean you "smell bad". It just means your perfume isn't suitable.

🧠 3. Sensory Overdose

Your brain ca n't process 8 different scents in 10 minutes.

It becomes saturated , and you end up making a... vague choice.

How many times have you smelled a perfume in a store, loved it at the time, but hated it once you got home? 🙃

With Crushé , we wanted a different approach.

🌿 A new way to wear perfume: clean, sensory, personal

At Crushé, you're not asked to choose between "floral or woody" on a label.

We offer you a truly fragrant, gentle, clean, alcohol-free ritual that you apply directly to the skin .

✨ The jelly: melting, sensorial, ultra pleasant to apply.

🌬️ The powder: fine, perfumed, it sets everything and mattifies the skin.

And above all: two scents that don't seek to please everyone, but to reveal you .

💡 Perfume shouldn't just "smell good". It should make you feel good.

Empress: bold, floral, sophisticated.

Island Naïa: sunny, vanilla, holidays in a jar.

Ditch the perfumes that don't suit you.

Rediscover the pleasure of smelling good for yourself , not for others.

👉 Want to find your perfume?

Take our little interactive quiz to find out if you're more of an Empress or an Island Naïa 💘